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Year-End Giving Campaign with Branded Videos


Client: The Alliance for Self-Directed Education (ASDE) –

Location: International is a nonprofit organization dedicated to creating a future in which Self-Directed Education is embraced as a cultural norm and available to all everywhere.

Date: 2018

We worked closely with the Alliance for Self-Directed Education to re-launch a monthly donor sustainer program and support them in building stronger connections with their donors. When we started working with them, the organization did not have any donor reporting tools in place. We collaborated with them to identify the needs that the organization had in a Constituent Relationship Management (CRM) database, and advised in the creation of custom donor dashboard functionality tools created within WordPress with a fellow ASDE Organizing Team member. We also created and facilitated the strategy for the year-end match campaign (which surpassed its goal!), edited selfie videos to reflect organization branding for their year-end campaign, and facilitated a feedback session with core supporters about what they wanted to see more of from ASDE and their Tipping Points Magazine.