Cost-effective email marketing services and best practices


When you’re growing an organization, one of the first things you’ll need is a customer relations database tool. This tool will help you navigate communication pathways beyond social media, first and foremost, e-mail.

With thousands of services and approaches to running an email campaign, it’s tough to know where to begin. We’ve taken notes of what works so you don’t have to endure the trial-and-error minefield of email marketing.

Cloud-based newsletter services that offer templates are a great place to start for beginners. Email services like this allow you to remove or replace content through drag and drop. Some of the best options can be accessed for free. This site has a great overview on the different options out there:


Check out this YouTube list we created to dive deeper into what we consider the best options: